With Mosaic as the brainchild handling experiential, integrated with Veritas leading PR and Influencers, UM on media, 360i handling digital promotion and Hunter Straker on retail, Stella Artois launched Sensorium as a pop-up dome in downtown Toronto that featured 360-degree custom-created sensory elements: projected images, curated scents, perfectly tuned music and sound – all designed to elevate and enhance the tasting experience of a five-course meal from a Michelin-starred chef, and each course paired with Stella Artois. The creative strategy around this campaign targeted both consumers of the brand and traditional and non-traditional media with an engaging, newsworthy pop-up event – garnering 37MM PR impressions and 15MM Social Media impressions.