Oreo “Dunk It In Your Cup” National Campaign

Oreo knows how to connect with it’s consumers globally so what connects Canadians more than anything? Hockey! A fully integrated TV, digital and in-store, on-pack and on-product campaign was developed to partner Oreo with the NHL where consumers could enter for a chance to see a playoff game. Limited Edition Stanley Cup Oreo cookies, thermographic glasses for secondary instant win prizing, dynamic, in-store POS and an exclusive promotion at Walmart were created to bring the cup as close as possible to the consumer.