Coors Light “Become Part of the Legend” Digital Campaign

Coors Light strives every year to out-do themselves so this year an online social community was developed where Coors Light fans applied for ‘honorary positions’ at the event and share their profiles on various social channels to promote themselves to win by getting the most votes. With over 3,300 applicants and 25,000+ page views per day, the campaign was one of the major contributors to Coors Light being nominated for the Canadian New Media Awards ‘Brand of the Year’. The success also led to winning 7 more Molson Coors brands over the next two years including Heineken and Rickard’s.