Scion “WantTC” National Campaign

Developed a marketing campaign for the release of Scion’s new tC coupe centred around a Web-based animated series titled “303 Calibre” featuring an odd collection of youths going on a ‘road trip’ (Scion’s target market predominantly 25 year old males). The campaign grew to sponsor several nation-wide independent concerts and events featuring collateral supporting the campaign driving the audience to WanttC.com. For promotion strategically placed wild-postings and advertisements in local cultural newspapers were used to maintain an underground attitude.